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Product configurator, B2B and B2C

Your customers configure their product, get the right price and order without errors

Options, sizes, materials, compatibility rules: every choice updates the price and the visual, in 2D or 3D. The order or quote arrives complete, ready for production.

  • Reply within 2 business days
  • No commitment
  • Integrated with your store
Three iPhone cases customised in 3D with the Sutunam logo: purple, white with a wave pattern, matte orange
Adobe Commerce ExpertHyvä Silver PartnerAgrément Crédit d’Impôt Innovation
  • Since 2010digital and e-commerce projects
  • Thousands of productsconfigurable at Mobidecor
  • 2D, 3D and 360°on mobile, no plugin
  • Magento, Sylius, PrestaShopWooCommerce and Shopify

Demo

Try it: customise this case, then turn it around

Try it: customise this case, then turn it around

Colour
Pattern
Finish

Real project

Renault Mégane: the car in 360°, from photos

For Renault, we designed tablet apps for motor shows, with option selection and quotes. This view uses the project photos: 46 shots per colour, no 3D model. The same technique works for any product photographed from every angle.

2026 needs

What a configurator must offer in 2026

  • Essentials

    • Instant display on mobile, where a large share of e-commerce visits happen.
    • Reliable option rules: no impossible combination, a correct price at every step.
    • A visual of each configuration, reused in the cart, the quote and the confirmation email.
    • A connection to the ERP and PIM: options, prices and stock up to date, with no double entry.
    • A complete order for production: every chosen characteristic is passed on.
  • Nice to have

    • Augmented reality: see the product at home, at real size, from a phone.
    • A configuration saved and shared by link, to approve it as a team or come back to it later.
    • A PDF quote generated in one click, handy in B2B.
    • Variant visuals produced with AI from your existing photos.
    • An assistant that guides the choice: a few questions, then a recommended configuration.
    • Statistics on the most chosen options, to evolve the catalogue.

What we build

What we build

  • 2D configurator

    The product image updates with each choice (colour, material, finish), from layers or renders prepared for each combination.

  • 3D visualisation and 360° view

    Customers turn the product and look at it from every angle, on desktop and mobile, with no plugin.

  • Free personalisation

    The customer’s text, logo or photo placed on the product, with an accurate preview and a file ready for production.

  • Compatibility rules

    Only feasible combinations are offered, even with hundreds of options.

  • Real-time price and reference

    Price, reference and lead time are calculated from the chosen options.

  • Preview rendering

    A visual of each configuration, generated automatically, for the product page, the quote or the cart.

Platforms

Integrated with your store and your tools

The configurator integrates with your e-commerce platform: Magento and Adobe Commerce (including Hyvä), Sylius, PrestaShop, WooCommerce, or Shopify with our specialist partner. Options and prices come from your PIM or ERP; the order goes back with every detail needed for production.

Magento →PrestaShopSylius →WooCommerce →Shopify

Projects

Configurators we have built

Carré Blanc embroidery customisation: choice of symbol, colour and position on a pillowcase

Home linen · Embroidery

Carré Blanc

“Ma broderie”: on bed linen and bathrobes, customers pick a symbol, its colour and its position, see the preview on the product and confirm their embroidery, with the extra price shown.

Case study coming soon

Durance candle label customisation tool

Personalised candles · Magento

Durance

Personalised candle: customers choose their candle and scent, then design its label (photo, text, font, colours) before adding it to the cart.

B2B furniture · Magento

Mobidecor

Thousands of products and hundreds of option choices, with a preview rendering of each configuration.

Case study coming soon

3D personalisation

Master Case

A 3D phone case personalisation module, with a 360° view of the result. The demo above follows the same principle.

Automotive · Apps

Renault

Tablet apps for motor shows, with vehicle option selection and quote generation, and a mini-site for the Mégane launch.

Method

Our method

  1. 01

    Scoping

    Catalogue, options, rules and production constraints. We define with you what should be configurable, and in 2D or 3D.

  2. 02

    Prototype

    A first configurator on a few products, tested with your users. We build it fast with AI prototyping.

  3. 03

    Production

    Integration with the store and your tools, visual generation, mobile performance, then roll-out to the catalogue.

FAQ

Your questions about configurators

2D or 3D: which one?

2D is often enough when the product mostly changes colour or material: it is simpler to produce and very fast to display. 3D adds the 360° view and handling, useful for products whose shape matters. We decide with you during scoping, product by product.

Do we need a 3D model of every product?

No. A layered 2D view or prepared renders often cover a large part of the catalogue; 3D is kept for the products where it adds the most.

Does the configurator work on mobile?

Yes. The visualisation runs in the browser, with no plugin, on mobile, tablet and desktop. We optimise the weight of models and images so loading stays fast.

Can it connect to our ERP or PIM?

Yes. Options, prices and stock can come from your ERP or PIM, and the order goes back there with the full configuration.

Contact

A configurator project?

Give us your email and your company: we get back to you within 2 business days to talk about your catalogue.

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